To understand the difference between how new ideas are treated in startups and in big companies, you need to understand the $1 million paradox.

We often hear about the concept of innovation and its’ importance in enhancing the competitiveness of an organization. However, the excessive use of this term has distorted its’ true meaning and content. So much is the overuse and the abuse of this word that it come to signify almost nothing. Due to this distortion we have come to impose to ourselves subconsciously artificial constraints that blind us from seeing the real big picture.